Ecomobility is the recipe for bridging the transport and climate change divide
9th October 2015
Freedom Ride and Road Safety Family Day close the first week of the EcoMobility Festival
11th October 2015

Making the commuting decision safe, sustainable and popular


In concluding the series, the third and final EcoMobility Stakeholder Dialogue tackled the topic of Making the commuting decision safe, sustainable and popular.

Crispian Olver (Freedom Ride SA) chaired the morning session which saw a diverse panel of expertise approaching the question of how to engineer the social involvement necessary for an ecomobile future. Ross Douglas (CEO, Autonomy) gave a keynote on Johannesburg’s need for a new mobility framework and the need to appreciate the myriad efforts to drive this. Matthew Passmore (Morelab) spoke to the role of art in designing an urban space that inspires citizens to engage, take ownership and drive policy change. Jonas Eliasson (Royal Institute of Technology) made a political economic case for government decision-making and individual behavioural change. Sarika Panda Bhatt (World Resources Institute) shared on the experience of community mobilization and its impact on promoting non-motorised transport and reducing air pollution in India. Supporting these, Carlton Reid (Author) emphasized the need to complement great infrastructure with soft infrastructure to encourage its use and sustainability.

Finally, Ross Douglas ended the series with a look towards the different possibilities and socio-economic implications that innovation presents on ecomobility. These were then unpacked during an open discussion which raised relevant questions that move from “concentrat[ing] on technical and infrastructure-driven solutions, when the change we are talking about is going be driven by people and the choices that people make”, as summarised by the session chair.

The afternoon discussions provided further opportunity to discuss the recipes to achieve success and realize change—using design and cultural perspective, backed by transport system analysis and with respect to the local context, in order to enable appropriate strategies for ecomobility.